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Growth and development are the permanent goals of various societies. But, there is a question: How can we access to development? After World War II, the improvements of social and economic situation were followed as a major goal. Therefore, the developed countries find the way of development and innovation in economical development, equality and social justice. According to this viewpoint, development occurs when social and economic development is sustained.
In the last decades, sustainable economic development is more attended in most scientific societies. Social, political and economic sciences as well as biosciences are more focused on sustainable development and its effective factors. Sustainable development is an organized factor that leads to keeping renewable and restricted recourses on earth (1).
The most common definition of sustainable development is: “Sustainable development is development which meets the needs of the present, without compromising the ability of future generations to meet their own needs” (2).
According to this definition, various predictors can be imagined for sustainable development: poverty, health, education, demographic characteristics, environmental and natural factors, economical development, climate, national production as well as happiness or well-being (3, 4). Traditionally, economic, social and environmental developments are the most important predictors of sustainable development. These factors have a tight relation with each other (Fig. 1).
A great content affect all three key factors called life style. Life style was attended by researchers and economic experts in 1950s (7). This content provides a life model created by people, groups, governments and societies. Life style depends on citizens and cultural characteristics of a country. Today and with globalization, life style cannot be considered local, but time-orientation is more focused. It is clear that life style can be in the form of political, economical, cultural and religious context (8).
It is necessary to provide a clear definition of life style for understanding sustainable development. There are various definitions; some of them are as followed:
Also, various factors are presented for life style. Edward Fern divides all factors in three categories:
Therefore, it can be said that life style includes distinct but clear ways of living that is determined in actions, communications and believes. We believe that life style may leads to sustainable development by impacts on national capitals. Keeping and saving cultural capitals (Antiquities), economic (oil reserves, precious metals, mines and...), social and humanity (family, juveniles, scientists and researchers), ethics (conscientious work, responsibility), environment and physical (industrial machines, materials and buildings), are various forms of national capital and so important in sustainable development. The clear way in keeping and saving the national capitals is the attention to life style.
Cultural capital is a concept in sociology and cultural studies. Some of researchers divide cultural capital in three parts:
Cultural capital is a factor that shapes life style and affected by life style. For example, when national identification of citizens is fading, the governors encourage a kind of life style that people ignore preservation of cultural heritages. In this society, the museums, galleries and all of the antiquities will be destroyed.
Life style has a significant impact on economic capitals. For instance, consumerism as an inadequate life style is a global problem. By consumerism, each society waste times, money and energy. Although consumerism is an encouraged political way, it is a factor to waste economical capitals (12).
Unhealthy life style threatens human & social capitals. Inadequate life style replaces human values with anti values and then, social relationship networks are interrupted. With unhealthy life style, mental & physical health as the forces of development and advancement, encounter serious challenges (13).
Ethics capital is a neglected part of national capital (14). Ethics capital is defined as a complex of ethics values and ethical characteristics of each one in society. Ethics capital has a clear direct and indirect impact on financial aspects (14). The financial aspects of ethics capital are not everything. The improvement of characteristics humanity depends on ethics capital. Ethics capital includes 4 categories:
Today, promoting immoral life style and fading of moral values are the significant challenges of societies that should be considered. For example, when family as a first place of forming life style did not train work ethics to children, it leads to irresponsibility in behaviors, deception, wasteful and so on. Society need to learn responsibilities and work ethics to achieve sustainable development. this is possible based on education.
Environmental capitals include:
Human beings with improper life styles in environmental capital (contaminated water, soil, and climate, indiscriminate hunting, cutting trees …) destroy biological capitals. Biologists use the concept of Green life style; it shows that life style has significant impact on environmental capital.
Physical capital points to properties and products of humans. The use of physical is for differentiation between physical and human capitals (16). Examples of physical capitals: public places, buildings like, schools, hospitals, towers, offices and so on.
Damage to each of these instances can destroy physical capital and national capitals. There are some clear examples of inadequate behaviors against physical capitals in our country, Iran:
These behaviors damage physical capitals. Lifestyle modification is an important factor for preventing wasting capitals.
Healthy lifestyle is an important prerequisite for sustainable development. Adequate lifestyle with significant impacts on national capitals like economical, social, cultural capitals can prepare the background for development in social, economical and environmental aspects. Therefore, one of the best ways of keeping and developing national capital is positive attention to lifestyle.