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Logo of mjafiGuide for AuthorsAbout this journalExplore this journalMedical Journal, Armed Forces India
Med J Armed Forces India. 2003 April; 59(2): 175.
Published online 2011 July 21. doi:  10.1016/S0377-1237(03)80079-5
PMCID: PMC4923678

How to market your hospital without selling your philosophy

Reviewed by M Dayananda* and MK Mandai+

Hospital marketing while slowly coming of age in our country still carries a stigma in the eyes of many hospitals. Author has tried to handle such a sensitive and controversial subject in a successful manner in this book. This book has been divided into six parts gradually building up the subject from introduction to marketing concepts to marketing of hospitals in India. Author has made a special reference to private practice in terms of useful and ethical tips to increase the client base. The book also has sections on contemporary marketing, public relations and marketing for non profit organizations. Appendices consisting of sample advertisements, patient's guide, public relation checklist etc. help the management student in conceptualizing ideas of marketing. This book is recommended as a reference book for students of hospital administration and public relation in charge of the hospitals.

Articles from Medical Journal, Armed Forces India are provided here courtesy of Elsevier