A primary health center (PHC) was situated at a distance of about 15 km from the six villages. There was also a sub-center in two of the six villages. The PHC and the sub-centers were accessible geographically and economically also, for the local community of the villages of the study region. The staff responsible for maternal and child health were regularly available at the PHC and the sub center, with facilities for antenatal care, delivery, birth weight measurement, and growth monitoring available. The percentage of mothers who had exclusively breastfed for six months was 77.2%, which was much higher than the 46% at national level.[
8] The rate of exclusive breastfeeding for six months was only 28.33% in an urban slum of Kolkata.[
12] Women in rural areas have a very positive attitude toward the initiation of breastfeeding.[
13] Most of the mothers initiated breastfeeding (78.8%) within 24 hours of delivery, in our study. Our finding is much higher compared to the (37.1%) reported at the national level.[
8] A total of 21.2% of the mothers in our study did not breastfeed even 24 hours after the delivery. Our findings are compatible with those (19.0%) reported by Madhu
et al. (2009).[
14] Breast milk should be initiated within 30 minutes of delivery.[
15] The delay in initiation leads to a delay in the development of oxytocin reflexes, which are very important for the contraction of the uterus and the breast milk reflex. Studies show that the earlier breastfeeding begins the earlier and more effective the consolidation of the process, and therefore, a better impact on the after-birth period, which helps in the earlier initiation of the secretion of breast milk.[
16] About 84.6% of mothers fed colostrum to their child, which is a good practice. Similar observations were reported by Deshpande Jayant
et al. (2010), in their rural study.[
17] Khan
et al. (2009) also reported similar findings in their study conducted in the urban slum of Aligarh.[
18] Colostrum is rich in vitamins, minerals, protein and immunoglobulins that protect the child from infections.[
19] The most common reason stated by mothers for discarding colostrum was that they thought colostrum was not good for the child. Similar findings have been reported by Gupta
et al. (2010) in their study conducted in an urban slum of Lucknow.[
20] About 22.8% of the infants were not exclusively breastfed. The most common reason found for not doing so was inadequate milk secretion (16.2%). About one-quarter of the respondents admitted that they gave pre-lacteal feeding to their child.
Ghutti, boiled water, tea, and animal milk were the commonly used pre-lacteal feeds. Similar findings (27%) were reported by Deshpande
et al. (2010).[
17] Honey and water was commonly used as a pre-lacteal feed in rural West Bengal as reported by Mandal
et al. (2007).[
21] Giving pre-lacteal feed is a deep-rooted custom in India, as is evident in a plethora of studies.[
22–
24] Pre-lacteal feeds are given because it is believed that they act as laxatives or as a means of clearing the meconium. Unfortunately, the mothers are not aware that the pre-lacteal feeds could be a source of contamination.[
17] Honey, which is used as pre-lacteal food in infants is now not recommended to be given below the age of one, because of the risk of infection by
Clostridium botulinum.
Although it is universally acknowledged that exclusive breastfeeding for the first six months could reduce infant mortality by 13%, the rates of exclusive breastfeeding remain low in rural and urban areas.[
25] Even as exclusive breastfeeding was prevalent in more than three-quarters of the study population, nearly half of the mothers were unaware of its benefits. This can be attributed to the fact that the dominant characteristics of the study population were mothers of low socioeconomic class with a low level of literacy. Exclusive breastfeeding for the first six months, which is highly recommended, is often a necessity in poor communities that cannot afford formula or cow's milk. This could be the most likely reason for a high percentage of mothers in the study adopting exclusive breastfeeding. However, creating an awareness of its advantages will further strengthen and support this common practice in rural communities and avoid the early introduction of complementary foods for sociocultural reasons. Thus, no opportunity should be missed by doctors and health workers to educate the rural women on the benefits of breastfeeding. Mothers with inadequate milk supply could be taught methods of improving milk secretion and the value of lactagogues.
About one quarter of the respondents in our study started complementary feeding before six months. Similar trends were reported by Chudasama
et al. (2009) in their study conducted in Gujarat.[
26] Too early or late introduction of complementary feeds is common and is responsible for under nutrition between six and twenty-four months.[
27] Growth faltering incipiently worsens from around six months of age and results in malnutrition in later months and years.
About 13.8% of the mothers started giving semi-solid foods before six months of age, while nearly 13% of the mothers gave semi-solid foods after nine months.
The current recommendations suggest six months as the best age for initiation of semi-solid foods. The health services in the study area were underutilized.
About half of deliveries in our study took place at home and 17.1% of them were attended by untrained ‘
dais’. Our figures are better than those reported by NFHS-3 for rural India (71.1%).[
8] Only a quarter of the respondents had more than three antenatal visits during pregnancy. According to NFHS-3,[
8] about 42.8% of the rural mothers had at least three antenatal care visits for their last birth. Only 22% of the mothers in the current study reported that the birth weight of their children had been measured. Birth weight was not recorded in 38.2% of the newborns in a study conducted in rural West Bengal.[
21] In another study conducted in rural Gujarat the birth weight of 22.7% children was not measured.[
28] Thus, our study reveals that there was lack of awareness among mothers regarding the measurement of the birth weight of their infants, emphasizing the need for education on infant health and nutrition during the antenatal period and delivery. For 96% of the children, weight was not plotted on a growth chart and explained to the mothers. This practice should be strictly adopted and advice on infant feeding given. The majority of the mothers in our study did not get advice on child feeding. Most of the mothers in the study conducted by Madhu
et al.,[
14] were given information on breastfeeding practices by their doctors. Factors such as maternal age, religion, socioeconomic status, parent's education, birth order, type of family, place of delivery, number of antenatal visits, measured birth weight with explanation, and feeding advice were analyzed for multivariate analysis, but none were found to be statistically significant for exclusive breastfeeding. In another study conducted by Chandrashekhar
et al. (2006) in Nepal, friends’ feeding practices, type of delivery, and baby's first feed were the factors that influenced the exclusive breastfeeding practice of the mothers.[
29]
One potential limitation of this study could be the small localized population. Hence, the findings in this study cannot be generalized to cover the state or India as a whole. Only a quarter of the respondents had three or more antenatal visits during pregnancy. This indicates underutilization of the maternal and child healthcare facilities in the region. Despite the higher rates of early initiation of breastfeeding and exclusive breastfeeding, there was low awareness of the benefits of exclusive breastfeeding . About one quarter of the respondents started complementary feeding before six months. The birth weight of a majority of newborns was also not measured. Advice for child feeding was not given to two-thirds of the mothers. This indicates the need for promoting awareness of correct practices for infant feeding and the care of the newborn. Creating an awareness of the advantages of exclusive breastfeeding will further strengthen and support this common practice in rural communities and avoid early introduction of complementary foods for sociocultural reasons.