Alcohol use is a leading cause of morbidity and mortality, accounting for 3.2% of deaths and 4% of all Disability Adjusted Life Years (DALYs) worldwide [
1] and 0.8% of deaths and 2.2% of all DALYs in Australia [
2]. Although this harm was estimated to have imposed an annual total social cost in Australia in 2004/05 of $15.3 million [
3], a recent report estimates excessive drinkers impose costs of $13 billion on the community in out-of-pocket expenses, forgone wages and lost productivity, approximately $0.8 billion for hospital and child protection costs and $6 billion for intangible costs [
4].
Historically, alcohol interventions have targeted individual-level risk factors associated with high rates of consumption and harm, such as age, gender, ethnicity and socio-economic status [
5,
6]. More recent interest has focused on identifying community characteristics that facilitate risky alcohol consumption and subsequent harm, for which community-level interventions are appropriate [
7,
8]. To date, however, the only community-level interventions that have at least some evidence for their effectiveness are media advocacy [
9-
14], enforced point-of-sale legislation [
11,
12,
15,
16] and increased police visibility [
14,
17].
The four Randomised Controlled Trials (RCTs) of community-based alcohol interventions, which represent the most methodologically rigorous evidence, have shown small decreases in only two outcomes: adolescent alcohol use [
11,
18,
19]; and a reduction in availability of alcohol to youth [
20]. Although there are time, resource and legislative constraints on the types of interventions that can be evaluated in a prospective community trial (eg. changing alcohol taxation rates is highly unlikely to be possible), there is clear capacity to test the effectiveness of a wider range of community-based interventions. Moreover, given these 12 studies [
9-
20] were conducted in only three countries (USA = 9 studies, Sweden = 2 studies and New Zealand = 1 study), with the most diverse culture being a native American study [
18], there is a need to evaluate community-based alcohol interventions in a wider range of countries and cultures.
An evidence-based approach to selecting community alcohol interventions would combine research evidence with community and professionals' views [
21]. Research evidence is least susceptible to bias, but results from well-controlled trials typically have limited generalisability [
22]. Complementing research evidence with community and professionals' views is likely to improve the acceptability and implementation of interventions, particularly when they are involved in their design and implementation or when research evidence is limited [
21]. Given the process of combining research evidence with community and professionals' views has been inadequate for community-based alcohol interventions [
23], more effective alignment between these three components may improve their uptake and cost-effectiveness [
24,
25], which are critical factors given the apparent acceptability of community action to communities themselves [
26].
Given the lack of evidence for community-based alcohol interventions and the high methodological rigour of RCTs, the largest cluster RCT of a community-based approach aimed at reducing alcohol-related harm ever undertaken internationally was conducted in Australia: the Alcohol Action in Rural Communities (AARC) project. This study comprised 20 rural communities (10 experimental and 10 controls) in New South Wales (NSW) and built on the previous largest trial of a community-based intervention, comprising six, non-randomised US communities [
13]. AARC also represents the only prospectively planned economic evaluation of the alcohol-related community-action ever undertaken internationally, comprising a benefit-cost analysis. Although the primary outcomes will not be published until 2012, the AARC study provided an opportunity to identify the intervention preferences of rural communities and alcohol professionals, and the factors that influence their choices, and to compare those with existing research evidence to identify community-based interventions for empirical evaluation.