1. Hall HI, Song R, Rhodes P, et al. Estimation of HIV incidence in the United States. JAMA. 2008;300(5):520. [PMC free article] [PubMed]
2. CDC. HIV/AIDS surveillance report 2005, vol 17. Vol. 46. Atlanta: US Department of Health and Human Services, CDC; 2007. p. 1.
6. Noar SM. A 10-year retrospective of research in health mass media campaigns: Where do we go from here? J Health Commun. 2006;11(1):21. [PubMed]
7. Grier SA, Briumbaugh AM. Noticing cultural differences: Ad meanings created by target and non-target markets. J Advert. 1999;28:79.
8. Grier SA, Deshpande R. Social dimensions of consumer distinctiveness: The influence of social status on group identity and advertising persuasion. J Mark Res. 2001;38(2):216.
9. Creatsas G. Improving adolescent sexual behavior: A tool for better fertility outcome and safe motherhood. Int J Gynaecol Obstet. 1997;58(1):85. [PubMed] 10. Kennedy MG, Mizuno Y, Seals BF, Myllyluoma J, Weeks-Norton K. Increasing condom use among adolescents with coalition-based social marketing. AIDS. 2000;14:1809. [PubMed]
11. Polen MR. Outcome evaluation of project action. Portland, OR: Oregon Health Division; 1995.
12. Zimmerman RS, Palmgreen PM, Noar SM, Lustria ML, Lu HY, Lee Horosewski M. Effects of a televised two-city safer sex mass media campaign targeting high-sensation-seeking and impulsive-decision-making young adults. Health Educ Behav. 2007;34(5):810. [PubMed] 13. deVroome EM, Paalman ME, Sandfort TGM, Sleutjes M, deVries KJM, Tielman RAP. AIDS in the netherlands: The effects of several years of campaigning. Int J STD & AIDS. 1990;1:268. [PubMed] 14. Hausser D, Michaud PA. Does a condom-promoting strategy (the swiss STOP-AIDS campaign) modify sexual behavior among adolescents? Pediat. 1994;93:580. [PubMed]
15. Hausser D, Zimmermann E, Dubois-Arber F, Paccaud FE. Evaluation of the swiss AIDS prevention policy (third assessment report) 1989-1990. Lausanne: Institute Universitaire de Medecine Sociale et Preventive; 1990.
16. Romer D, Sznitman SR, Hennessy M, et al. Mass media as an HIV-prevention strategy: Using culturally sensitive messages to reduce HIV-associated sexual behavior of high risk African-American youth. Am J Public Health. 2009;99(12):2150. [PMC free article] [PubMed] 17. Horner JR, Romer D, Vanable PA, et al. Using culture-centered qualitative formative research to design broadcast messages for HIV-prevention for african american adolescents. J Health Comm. 2008;13(4):309. [PubMed] 18. Vanable PA, Carey MP, Brown JL, et al. Test-retest reliability of self-reported HIV/STD-related measures among african-american adolescents in four U.S. cities. J Adol Health. 2009;44(3):214. [PMC free article] [PubMed] 19. Sznitman SR, Carey MP, Vanable PA, et al. The impact of community-based STI screening results on sexual risk behaviors of african-american adolescents. J Adol Health. 47:12. [PMC free article] [PubMed] 20. Robins JM, Hernan M, Brumback B. Marginal structural models and causal inference in epidemiology. Epid. 2000;11:550. [PubMed]
21. Rubin DR. Estimating casual effects of treatments in randomized and nonrandomized studies. J Educ Psych. 1974;66:688.
22. Ghisletta P, Spini D. An introduction to generalized estimating equations and an application to assess selectivity effects in a longitudinal study on very old individuals. J Educ Behav Stat. 2004;29(4):421.
23. StataCorp. Stata statistical software: Release 10. College Station, TX: StataCorp LP; 2005.
24. Singh SN, Cole CA. Forced-choice recognition tests: A critical review. J of Advert Res. 1985;14(3):52–58.
25. Papa MJ, Singhal A, Law S, et al. Entertainment-education and social change: An analysis of parasocial interaction, social learning, collective efficacy and paradoxical communication. J Commun. 2000;50(4):31.
26. Singhal A, Rogers EM. Entertainment-Education: A Communication Strategy for Social Change. Mahwah, NJ: Erlbaum; 1999.
27. Sood S. Audience involvement and entertainment-education. Commun Theory. 2002;12(2):153.
28. Bandura A, Bryan J, Zillman D. Media Effects: Advances in Theory and Research. Hillsdale, NJ: Earlbaum; 1994. Social cognitive theory of mass communication.
29. Romer D, Hornik R, Stanton B, et al. “Talking” computers: A reliable and private method to conduct interviews on sensitive topics with children. J Sex Res. 1997;34:3.
30. Lippman S, Shade SB, Hubbard AE. Inverse probability weighting in sexually transmitted infection/human immunodeficiency virus prevention research: Methods for evaluating social and community interventions. Sexually Transmitted Diseases. 2010;37(8):512–518. [PMC free article] [PubMed] 31. Cohen DA, Wu S, Farley TA. Cost-effective allocation of government funds to prevent HIV infection. Health Affairs. 2005;24(4):975. [PubMed]
32. Noar MS, Pope C, White RT, Malow R. HIV/AIDS Global Frontiers in prevention/interventions. New York, NY: Routledge; 2009. The utility of “old” and “new” media tools for HIV prevention.
33. Horton D, Wohl RR. Mass communication and para-social interaction. Psychiatry. 1956;19:215. [PubMed]
34. Green MC, Brock TC, Kaufman GF. Understanding media enjoyment: The role of transportation into narrative worlds. Commun Theory. 2004;14(4):311–327.
35. Deighton J, Romer D, McQueen J. Using drama to persuade. J Consum Res. 1989;16:335.
36. Schroder KE, Carey MP, Vanable PA. Methodological challenges in research on sexual risk behavior: II. accuracy of self-reports. Ann Behav Med. 2003;26(2):104. [PMC free article] [PubMed] 37. Wingood GM, DiClemente RJ. The effects of an abusive primary partner on the condom use and sexual negotiation practices of african-american women. Am J Public Health. 1997;87(6):1016. [PubMed]
38. St Lawrence JS, Reitman D, Jefferson KW, Alleyne E, Brasfield TL, Shirley A. Factor structure and validation of an adolescent version of the condom attitude scale: An instrument for measuring adolescents' attitudes toward condoms. Psychol Assess. 1994;6:352.
39. Cecil H, Pinkerton SD. Reliability and validity of a self-efficacy instrument for protective sexual behaviors. J Am Coll Health. 1998;47:113. [PubMed]
40. Williams SS, Doyle TM, Pittman LD, Weiss LH, Fisher JD, Fisher WA. Role-played safer sex skills of heterosexual college students influenced by both personal and partner factors. AIDS and Behavior. 1998;2:177.