1. National Cancer Institute, Center for Advance of Health, Robert Wood Johnson Foundation. Conference Summary Report. 2002. Designing for Dissemination.
2. Office of Behavioral and Social Sciences Research. Putting Evidence into Practice: The OBSSR Report of the Working Group on the Integration of Effective Behavioral Treatments into Clinical Care. Washington, D.C: 1997.
3. Haider M, Kreps GL. Forty years of diffusion of innovations: utility and value in public health. J Health Commun. 2004;9 (Suppl 1):3–11. [PubMed] 5. National Institutes of Health. Dissemination and implementation research in health. [Accessed 9-13-10. 2010.]. www.nih.gov. 6. Kerner J, Rimer B, Emmons K. Dissemination research and research dissemination: How can we close the gap? Health Psychol. 2005;24:443–6. [PubMed]
7. Iles G. Leading American inventors. New York: Holt; 1912.
8. Baer WS, Jounson LL, Merrow EW. Government-Sponsored Demonstrations of New Technologies. Science. 1977;196:950–7. [PubMed]
9. Raizen SA. Dissemination programs at the National Institute of Education. Knowledge. 1979;1:259–91.
10. Office of Scientific and Technical Information. DOE Science Accelerator. Washington, D.C: U.S. Department of Energy; Jun, 2006.
11. Ellickson P, Petersilia J. Implementing new ideas in criminal justice. Santa Monica, CA: Rand Corporation; 1983.
12. Keller PA, Feltracco A, Bailey LA, Li Z, Niederdeppe J, Baker TB, et al. Changes in tobacco quitlines in the United States, 2005–2006. Prev Chronic Dis. 2010;7:A36. [PMC free article] [PubMed]
13. Robinson B. NCI plans to expand outreach through community-ased research programs. NCI Cancer Bulletin. 2009;6:9.
14. LaPorta M, Hagood H, Kornfeld J, Treiman K. Evaluating the NCI’s Cancer Information Service Contact Centers: meeting and exceeding the expectations of the public. J Cancer Educ. 2007;22:S18–S25. [PubMed] 15. Collins C, Harshbarger C, Sawyer R, Hamdallah M. The diffusion of effective behavioral interventions project: development, implementation, and lessons learned. AIDS Educ Prev. 2006;18:5–20. [PubMed] 16. Greenberg MR. The diffusion of public health innovations. Am J Public Health. 2006;96:209–10. [PubMed] 17. Kerckhoff AC, Back KW, Miller N. Sociometric patterns in hysterical contagion. Sociometry. 1965;28:2–15. [PubMed] 18. Rabin BA, Glasgow RE, Kerner JF, Klump MP, Brownson RC. Dissemination and implementation research on community-based cancer prevention: a systematic review. Am J Prev Med. 2010;38:443–56. [PubMed]
19. Ottoson JM. Knowledge-for-action theories in evaluation: Knowledge utilization, diffusion, implementation, transfer, and translation. New Directions for Evaluation. 2009;124:20.
20. Estabrooks CA, Derksen L, Winther C, Lavis JN, Scott SD, Wallin L, et al. The intellectual structure and substance of the knowledge utilization field: a longitudinal author co-citation analysis, 1945 to 2004. Implement Sci. 2008;3:49. [PMC free article] [PubMed]
21. Brownson RC, Baker EA, Leet TL, Gillespie KN. Evidence-based public health. New York: Oxford University Press; 2003.
22. Lomas J. Words Without Action? The Production, Dissemination, and Impact of Consensus Recommendations. Annual Review of Public Health. 1991;12:41–65. [PubMed] 23. Rabin BA, Brownson RC, Kerner JF, Glasgow RE. Methodologic challenges in disseminating evidence-based interventions to promote physical activity. Am J Prev Med. 2006;31:S24–S34. [PubMed] 24. Christensen CM, Bohmer R, Kenagy J. Will Disruptive Innovations Cure Health Care? Harv Bus Rev. 2000:102–12. [PubMed] 25. Owen N, Glanz K, Sallis JF, Kelder SH. Evidence-based approaches to dissemination and diffusion of physical activity interventions. Am J Prev Med. 2006;31:S35–S44. [PubMed]
26. Goldstein NJ, Cialdini RB, Griskevicius V. A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. J Consumer Res. 2008;35:472–82.
27. Bettencourt LMA, Kaiser DI. The dynamics of scientific discovery: The spread of ideas and structural transitions in collaboration networks. Los Alamos National Laboratory: U.S. Department of Energy Office of Science and Technology Information (OSTI); Dec 8, 2008.
28. Bandura A. Self-Efficacy: The Exercise of Control. New York: W. H. Freeman; 1997.
29. The New York Times. Sep 11, 2010. Editorial. Is newer better? Not always.
30. Green LW, Orleans CT, Ottoson JM, Cameron R, Pierce JP, Bettinghaus EP. Inferring strategies for disseminating physical activity policies, programs, and practices from the successes of tobacco control. Am J Prev Med. 2006;31:S66–S81. [PubMed]
31. Orleans CT, Gruman J, Anderson N. Roadmap for the next frontier: Getting evidence-based behavioral medicine into practice. Society of Behavioral Medicine Annual Meeting; San Diego, California. 1999.
32. Kerner JF, Hall KL. Research dissemination and diffusion. Res Soc Work Pract. 2009;19:519–30.
33. Davison CM. Knowledge translation: Implications for evaluation. New Directions for Evaluation. 2009;124:75–87.
34. Orleans CT, Johnson RW, Barker DC, Kaufman NJ, Marx JF. Helping pregnant smokers quit: meeting the challenge in the next decade. West J Med. 2001;174:276–81. [PMC free article] [PubMed]
35. Chaffee SH, Metzger MJ. The end of mass communication? Mass Communication and Society. 2001;4:365–79.
36. Bernhardt JM, Mays D, Eroglu D, Daniel KL. New communication channels: Changing the nature of customer engagement. Soc Mar Q. 2009;XV:7–15.
38. Holbert RL, Karrett RK, Gleason LS. A new era of minimal effects? A response to Bennett and Iyengar. J Commun. 2010;60:15–34.
39. Dearing JW. The cumulative community response to AIDS in San Francisco. In: Rice RE, Atkin CK, editors. Public communication campaigns. 3. Thousand Oaks, CA: Sage; 2000.
40. Pierce JP, Emery S, Gilpin E. The California tobacco control program: A long-term health coummunication project. In: Hornik RC, Mahwah JJ, editors. Public health communication. Lawrence Erlbaum Associates; 2002.
41. Dearing JW. The state of the art and the state of the science of community organizing. In: Thompson T, Dorsey A, Miller K, Parrott R, editors. Handbook of health communication. Mahwah, NJ: Lawrence Erlbaum; 2003. pp. 207–20.
42. Lasswell HD. The structure and funciton of communication in society. In: Bryson L, editor. The structure and funciton of communication in society. New York: Harper and Brothers; 1948.
43. Lazarsfeld PF, Merton RK. Mass communication, popular taste and organizaton social action. In: Bryson L, editor. Communication of ideas: A series of addresses. New York: Harper and Brothers; 1948.
44. Walker JL. Setting the agenda in the U.S. Senate: A theory of problem selection. British J Political Sci. 1977;7:423–45.
45. Downs A. Up and down with ecology: The issue-attention cycle. Public Interest. 1972;28:38–50.
46. Dearing JW, Rogers EM. Agenda-setting. Thousand Oaks, CA: Sage Publishing; 1996.
47. Wallack L, Woodruff K, Dorfman L, Diaz I. News for a change: An advocate’s guide to working with the media. Thousand Oaks, CA: Corwin Press; 1999.
48. Wallack L, Dorfman L, Jernigan D, Themba M. Media advocacy and public health: Power for prevention. Newbury Park, CA: Sage Publications; 1993.
49. Glanz K, Steffen A, Elliott T, O’riordan D. Diffusion of an effective skin cancer prevention program: design, theoretical foundations, and first-year implementation. Health Psychol. 2005;24:477–87. [PubMed]
50. Andreasen AR. Marketing social change. San Francisco, CA: Jossey-Bass; 1995.
51. Lukwago SN, Kreuter MW, Bucholtz DC, Holt CL, Clark EM. Development and validation of brief scales to measure collectivism, religiosity, racial pride, and time orientation in urban African American women. Fam Community Health. 2001;24:63–71. [PubMed] 52. Lukwago SN, Kreuter MW, Holt CL, Steger-May K, Bucholtz DC, Skinner CS. Sociocultural correlates of breast cancer knowledge and screening in urban African American women. Am J Public Health. 2003;93:1271–4. [PubMed] 53. Holt CL, Lukwago SN, Kreuter MW. Spirituality, breast cancer beliefs and mammography utilization among urban African American women. J Health Psychol. 2003;8:383–96. [PubMed] 54. Kreuter MW, Lukwago SN, Bucholtz RD, Clark EM, Sanders-Thompson V. Achieving cultural appropriateness in health promotion programs: targeted and tailored approaches. Health Educ Behav. 2003;30:133–46. [PubMed] 55. Kreuter MW, Steger-May K, Bobra S, Booker A, Holt CL, Lukwago SN, et al. Sociocultural characteristics and responses to cancer education materials among African American women. Cancer Control. 2003;10:69–80. [PubMed]
56. Skinner CS, Buchanan A, Kreuter MW, Holt CL, Bucholtz DC, Strigo T. Adapting tailored intervention message libraries for new populations and settings: Why, when, and how? Health Educ. 2003;103:221–29.
57. Kreuter MW, Haughton LT. Integrating culture into health information African American women. Am Behav Sci. 2006;49:794–811.
58. Kreuter MW, Skinner CS, Steger-May K, Holt CL, Bucholtz DC, Clark EM, et al. Response to behaviorally vs. culturally tailored cancer communication among African American women. Am J Health Behav. 2004;28:195–207. [PubMed] 59. Kreuter MW, Sugg-Skinner C, Holt CL, Clark EM, Haire-Joshu D, Fu Q, et al. Cultural tailoring for mammography and fruit and vegetable intake among low-income African-American women in urban public health centers. Prev Med. 2005;41:53–62. [PubMed] 60. Kreuter MW, Black WJ, Friend L, Booker AC, Klump P, Bobra S, et al. Use of computer kiosks for breast cancer education in five community settings. Health Educ Behav. 2006;33:625–42. [PubMed] 61. Kreuter MW, Alcaraz KI, Pfeiffer D, Christopher K. Using dissemination research to identify optimal community settings for tailored breast cancer information kiosks. J Public Health Manag Pract. 2008;14:160–69. [PubMed] 62. Alcaraz KI, Kreuter MW, Bryan RP. Use of GIS to identify optimal settings for cancer prevention and control in African American communities. Prev Med. 2009;49:54–57. [PMC free article] [PubMed]
63. Douthwaite B, Keatinge JDH, Park JR. Learning selection: An evolutionary model for understanding, implementing and evaluating participatory technology development. Agric Syst. 2002;72:109–31.
64. Dearing J. Social Marketing and Diffusion-Based Strategies for Communicating with Unique Populations: HIV Prevention in San Francisco. Journal of Health Communication: Inter Perspect. 1996;1:343–64. [PubMed]
65. Hippel EV. Democratizing innovation. Cambridge, MA: The MIT Press; 2005.
66. Blakely CH, Mayer JP, Gottschalk RG, et al. The fidelity-adaptation debate: Implications for the implementation of public sector social programs. Am J Community Psychol. 1987;15:253–68.
67. Scott WR, Meyer JW. The organization of societal sectors: Propositions and early evidence. In: Powell WW, Dimaggio PJ, editors. The new institutionalism. Chicago, IL: University of Chicago Press; 1991.
68. Gatignon H, Robertson TS. A propositional inventory for new diffusion research. J Consum Res. 1985;11:849–67.
69. Green LW, Ottoson JM, Garcia C, Hiatt RA. Diffusion theory and knowledge dissemination, utilization, and integration in public health. Annu Rev Public Health. 2009;30:151–74. [PubMed]
70. Goldsmith RE, De Witt TS. The predictive validity of an opinion leadership scale. J Market. 2003;67:28–35.
71. Valente TW, Pumpuang P. Identifying opinion leaders to promote behavior change. Health Educ Behav. 2007;34:881–96. [PubMed] 72. Althabe F, Buekens P, Bergel E, Beliz+ín JM, Campbell MK, Moss N, et al. A behavioral intervention to improve obstetrical care. N Engl J Med. 2008;358:1929–40. [PubMed]
73. Mossberger K. The Politics of Ideas and the Spread of Enterprise Zones. Washington, D.C: Georgetown University Press; 2000.
74. Hays SP. Influences on reinvention during the diffusion of innovations. Polit Res Q. 1996;49:631–50.
75. Lutz JM. Regional leaders in the diffusion of tort innovations among the American states. Publius: J Federalism. 1997;27:39–58.
76. Karch A. Democratic laboratories: Policy diffusion among the American states. Ann Arbor: University of Michigan Press; 2007.
77. Shipan CR, Volden C. Bottom-up Federalism: The Diffusion of Antismoking Policies from U.S. Cities to States. Am J Pol Sci. 2006;50:825–43.
78. U.S. Department of Health and Human Services. Making health communication programs work. Washington, D.C: National Cancer Institute, Office of Cancer Communication; 1992.
79. Schuler D, Namioka A. Participatory design: Principles and Practice. Hillsdale, NJ: Lawrence Erlbaum Associates; 1993.
80. Carbone ET, Campbell MK, Honess-Morreale L. Use of cognitive interview techniques in the development of nutrition surveys and interactive nutrition messages for low-income populations. J Am Diet Assoc. 2002;102:690–96. [PubMed] 81. Kreuter MW, Holmes K, Alcaraz KI, Kalesan B, Rather S, Richert M, et al. Comparing narrative and informational videos to increase mammography in low-income African American women. Patient Educ Couns. (This Issue), in press. [PMC free article] [PubMed] 82. McQueen A, Kreuter MW. Women’s cognitive and affective reactions to breast cancer survivor stories: A structural equation analysis. Patient Educ Couns. (This Issue), in press. [PMC free article] [PubMed] 83. Kreuter MW, Buskirk TD, Holmes K, Clark EM, Robinson L, Si X, et al. What makes cancer survivor stories work? An empirical study among African American women. J Cancer Surviv. 2008;2:33–44. [PubMed] 84. Green LW, Glasgow RE. Evaluating the Relevance, Generalization, and Applicability of Research. Eval Health Prof. 2006;29:126–53. [PubMed]