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Effective influenza pandemic management requires understanding of the factors influencing behavioral changes. We aim to determine the differences in knowledge, attitudes and practices in various different cohorts and explore the pertinent factors that influenced behavior in tropical Singapore.
We performed a cross-sectional knowledge, attitudes and practices survey in the Singapore military from mid-August to early-October 2009, among 3054 personnel in four exposure groups - laboratory-confirmed H1N1-2009 cases, close contacts of cases, healthcare workers, and general personnel.
1063 (34.8%) participants responded. The mean age was 21.4 (SE 0.2) years old. Close contacts had the highest knowledge score (71.7%, p = 0.004) while cases had the highest practice scores (58.8%, p < 0.001). There was a strong correlation between knowledge and practice scores (r = 0.27, p < 0.01) and knowledge and attitudes scores (r = 0.21, p < 0.01). The significant predictors of higher practice scores were higher knowledge scores (p < 0.001), Malay ethnicity (p < 0.001), exposure group (p < 0.05) and lower education level (p < 0.05). The significant predictors for higher attitudes scores were Malay ethnicity (p = 0.014) and higher knowledge scores (p < 0.001). The significant predictor for higher knowledge score was being a contact (p = 0.007).
Knowledge is a significant influence on attitudes and practices in a pandemic, and personal experience influences practice behaviors. Efforts should be targeted at educating the general population to improve practices in the current pandemic, as well as for future epidemics.
In April 2009, a novel strain of Influenza A (H1N1) surfaced and has since spread widely across the globe with substantial clinical impact . Effective pandemic management requires support from the population at risk for measures undertaken to mitigate the pandemic's spread. Previous studies during the Severe Acute Respiratory Syndrome (SARS) outbreak in 2003 have shown that individual beliefs and perceptions play an important role in subsequent desired behavior change [2,3]. Higher perceived effectiveness of measures undertaken [3,4] and higher perceived threat of the disease led to higher rates of positive behavioral change, and better knowledge also increased the uptake of preventive measures [5,6]. Similarly, in an anticipated H5N1 epidemic these factors also influenced both self and community protective behavior .
During the current influenza pandemic, studies have found that the individual's emotional status mediates behavioral response  and that perceived severity and susceptibility to disease and perceived effectiveness of specific behaviors resulted in the corresponding recommended behavior changes [9,10]. To increase positive perceptions, clear dissemination of information served to reduce misconceptions . At the same time, interactions with family and friends influenced behavior, and distinct regional differences in behavioral responses were noted across various countries which may be due to socio-cultural differences .
It is therefore important to perform behavioral studies in different populations to understand the determinants that influence behaviors. In tropical regions, influenza exhibits different seasonal patterns with a high baseline influenza-like illness rates and multiple influenza epidemic peaks annually . This may result in different behaviors towards influenza compared to temperate countries with clear influenza seasons during winter months - for example the generally lower influenza vaccination uptake in the tropics . However, there have been few studies on the knowledge, attitudes and practices towards the influenza pandemic in a tropical setting. There have also been no studies comparing such differences in various cohorts such as influenza cases, close contacts, and healthcare workers. As such, there is a need to understand the factors influencing such behavioral changes to promote effective management of influenza pandemics in the tropical setting.
Singapore, a tropical island city-state in South-East Asia, experienced the local spread of pandemic influenza A (H1N1-2009) from June to October in a single typical epidemic wave. Our study, conducted in the Singapore military, aims to study the differences in knowledge, attitudes and practices in various different cohorts and explore the pertinent factors that influenced behavior.
We performed a cross-sectional survey in the Singapore military from mid-August 2009 to early-October 2009, after the peak of the local epidemic which occurred during the first week of August in Singapore . The Singapore military comprises of conscript males who serve compulsory military service after high school, and non-conscript regular servicemen. Most servicemen stay in camp during weekdays and return to the community/home during weekends, resulting in interactions within the military and general communities.
As part of the military's pandemic response plan, every serviceman was given an information pamphlet on pandemic influenza, with information about the virus and preventive measures that could be taken to reduce risk of transmission and infection. The servicemen were also briefed on the above with emphasis on personal hygiene measures and socially responsible behavior (for example covering the nose and mouth when sneezing and coughing). Other measures implemented include daily temperature monitoring, prompt reporting of all illnesses to healthcare staff, and laboratory testing of influenza-like illness clusters. Laboratory confirmed cases of H1N1-2009 were isolated at home for 7 days, while close contacts of these confirmed cases were allowed to continue working but were given post-exposure chemoprophylaxis with oseltamivir and were segregated from the rest of the military units to prevent spread. In addition, all healthcare workers were required to don personal protective equipment including N-95 masks during their working hours.
Our study population consisted of 4 distinct exposure groups of military personnel - laboratory confirmed H1N1-2009 cases, close contacts of H1N1-2009 cases (defined as those who had worked or lived with a laboratory confirmed H1N1-2009 case during the infectious period), healthcare workers, and other general servicemen. The military maintained a comprehensive list of all laboratory confirmed cases of H1N1-2009 and their close contacts, which were identified via contact tracing. An anonymous self-administered paper questionnaire was mailed to the respective servicemen with a self addressed envelope included for return of the survey forms. Questionnaires were sent to all laboratory confirmed cases and their contacts, all healthcare workers in the military and general servicemen from various representative units in the military. Approval for the study was obtained from the military's research committee.
We developed a questionnaire to assess the knowledge, attitudes and practices (KAP) regarding pandemic influenza. The questionnaire was based on similar questionnaires on this topic [9,16], as well as concepts of health behaviours [17,18], and was pilot tested among military servicemen with similar profiles to the actual cohort. The questionnaire collected basic demographic data on age, sex, ethnicity, education level and housing type while is a commonly-used national proxy for socio-economic status ; and included questions on knowledge, attitudes, and practices on pandemic influenza. Questions on knowledge were used to assess a servicemen's general knowledge on pandemic influenza and on the recommended response measures. Questions on attitudes were used to assess perceptions towards pandemic influenza and these measures. Questions on practices were used to assess the actual compliance and practice of these measures. A summary of the questions assessed are shown in Table Table1.1. Servicemen were asked to rate their agreement with the statements in the questionnaire, which were scored either yes/no or on a 4 point Likert scale.
To determine the sample size, we assumed that responses within each group were normally distributed with standard deviation of 5%. To detect a true difference in means between groups of 2%, we will need 132 participants per group to achieve power of 0.9 and p = 0.05. Due to the smaller number of known patients and contacts available, we mailed out more survey forms to general servicemen from various units to provide a larger control group and to account for non-response.
To determine the scores for each individual, the responses were recoded to 0 for an undesired response and 1 for a desired response with the exception of risk perception questions which were scored proportionate to the level of risk perception. The mean scores were summarized as percentages.
Chi-squared tests of significance were used for analyses of categorical variables, and analyses of variance were used for continuous variables among the four exposure groups of servicemen (patients, contacts, medical personnel and other servicemen). The relationships between knowledge, attitudes and practice scores were examined using bivariate correlational analyses and multivariate linear regression models. All the demographic variables were found to be significant predictors in the bivariate analyses in at least one exposure group of servicemen, and were hence included in the multivariate models, which included the practice scores and attitude scores as the dependent variables. All statistical analyses were performed using SPSS 14.0 for Windows (SPSS Inc, Chicago, IL), with the level of significance set at 5%.
A total of 3054 survey forms were mailed out (465 patients/contacts, 1568 healthcare workers and 1021 to general servicemen). The overall response rate was 34.8% (1063/3054). The response rates for patients/contacts, healthcare workers and other servicemen were 62.6%, 21.1% and 43.2% respectively. Table Table22 shows the demographics of the respondents. The majority of the respondents were males aged between 19-23 years old, reflecting the typical profile of our conscript military. General soldiers were of significantly lower education level and socio-economic status (as measured by the type of housing) compared to the other exposure groups.
For the entire cohort, basic general knowledge of pandemic influenza A (H1N1-2009) was in general good with the exception of the low awareness by servicemen that influenza can be spread by touch (1.3%) and that it can present with nausea/vomiting (28.2%) or diarrhoea (20.7%). Knowledge regarding efficacy of mask use, oseltamivir and personal hygiene measures were good with more than 80% positive responses. Risk perception of illness was moderate, with almost half of the respondents believing they would be infected with pandemic influenza. For the practices, 32.8% of the cohort had used masks during the course of the pandemic (when ill or as prevention), 61.3% had previous seasonal influenza vaccination, 44.1% had practiced avoidance behaviors such as social distancing, and 62.2% practiced personal hygiene measures. Less than a third of respondents avoided seeking medical aid for influenza symptoms despite worries regarding picking up the illness at medical facilities.
Comparing between the 4 exposure groups of servicemen (Table (Table3),3), there was a significant difference between knowledge and practice scores. Close contacts had the highest knowledge score (71.7%), followed by healthcare workers (69.6%), patients (69.0%) and general servicemen (68.8%) (p = 0.004). Patients had the highest practice scores (58.8%) followed by healthcare workers (51.1%) and contacts (50.5%), while general servicemen had the lowest practice score (47.5%) (p < 0.001). There were no significant differences in attitude scores between the cohorts.
A greater proportion of patients used masks (68.5%) compared to the other groups (29.5-32%) (p < 0.001). Healthcare workers had the highest seasonal influenza vaccination uptake (81%) as compared to between 51-55% in other groups (p < 0.001). Contacts had the highest practice of avoidance behaviors (51.3%) as compared to 50.2%, 43.2% and 40.2% in patients, healthcare workers and general servicemen respectively (p < 0.001). General servicemen had the lowest mask usage (32.0%), vaccination uptake (51.0%) and practice of avoidance behaviors (40.2%).
From the univariate analyses, significant predictors for higher practice scores included female sex, exposure group (patients, contacts and healthcare workers compared to general individuals), ethnicity (Malay and Indian compared to Chinese), older age group, private housing compared to 3 room flats, and higher knowledge and attitude scores. The significant predictors of higher attitude scores were ethnicity (Malay compared to Chinese) and higher knowledge scores. The significant predictors for higher knowledge scores were contacts and healthcare workers, older age group, higher education levels, and private housing compared to 3 room flats.
From the multivariate analyses adjusting for potential confounders (Table (Table4),4), the final significant predictors of higher practice scores were higher knowledge scores (p < 0.001), Malay ethnicity (p < 0.001) and exposure group - patients (p < 0.001), contacts (p = 0.040) and healthcare workers (p = 0.010). Servicemen with higher education level (ie. University degree) had significantly lower practice scores (p = 0.042). The final significant predictors for higher attitudes scores were Malay ethnicity (p = 0.014) and higher knowledge scores (p < 0.001). The final significant predictor for higher knowledge score was being a contact (p = 0.007).
The strongest overall correlation was between knowledge and practice scores (r = 0.27, p < 0.01), followed by knowledge and attitudes scores (r = 0.21, p < 0.01). The weakest correlation was between attitudes and practice scores (r = 0.12, p < 0.01) (Table (Table3).3). All 4 exposure groups had significant correlation between knowledge and practice scores, as well as knowledge and attitudes scores. Only healthcare workers had a significant correlation between attitudes and practice scores (r = 0.24, p < 0.01).
Our study provides evidence on the correlation between knowledge, attitudes, and practices among different exposure groups. This has substantial implications for public health educators and planners in implementing pandemic preparedness plans. It was evident that the knowledge score was the main predictor of the attitude and practice scores with strong correlation between knowledge and practice scores and knowledge and attitude scores. On the other hand, attitude scores alone did not predict practice score and the correlation between attitude and practice scores was weak. This shows that good knowledge is important to enable individuals to have better attitudes and practices in influenza risk reduction. In a previous study on SARS, better knowledge was also found to equate with better adoption of precautionary practices . Clear communication and provision of updated information also helped improve vigilance and preparedness during the current pandemic . A recent study found that educating the public about specific actions to reduce risks and communicating about the government's plans and resources helped to improve compliance to good practices . Of interest, higher educational status in our cohort was a significant negative predictor of good practice, showing that educational status alone does not determine behaviours. Two previous studies on influenza  and SARS  also showed that education level did not have any effect on uptake of recommended behvioural patterns. Regarding influenza vaccine uptake and education level, some studies have showed that a higher education level resulted in higher influenza vaccination uptake [20,21], while another study on influenza vaccination uptake showed varying influence of education levels on influenza vaccination in different countries . As such, it is important to focus on inculcating the correct knowledge to individuals as it will influence both attitudes and practices. On the other hand, positive attitudes on its own may not translate into desired behavioral change in the absence of adequate knowledge.
For the exposure groups, influenza cases had the highest practice scores of all 4 groups. Use of masks was also highest among the influenza cases. Having been infected with pandemic influenza appears to have a substantial impact in behavior and adopting risk reduction practices. Although most if not all of these influenza cases will not be re-infected by the same pandemic virus again, adopting these practices will place them and their close contacts at lower risk for other influenza and respiratory virus infections.
At the same time, healthcare workers and contacts of influenza cases also had higher practice scores compared to general servicemen. Vaccination uptake was highest among healthcare workers and avoidance behaviors were the highest among contacts of influenza cases. Healthcare workers and contacts have had greater and more direct exposure to influenza cases compared to the general population and this first-hand experience may have resulted in behavioral changes. This possibly reflects the effect of actual real-life experiences with influenza on individual behavior. It will therefore be important to determine solutions to instill the same level of positive behaviors in the general population without the need for prior infection or the personal experience such as being close contacts or healthcare workers. One possible solution would be the sharing and imparting of personal experiences to the general community
Ethnicity may also play a role in determining practices. We found that Malays (an ethnic minority) had significantly higher positive practices as compared to the Chinese (the ethnic majority). The Indians (another ethnic minority) also had higher practice scores as compared to the Chinese although this was not statistically significant. A previous study also reported that the ethnic minority groups had a 3.2 times higher likelihood of making recommended changes during this current influenza pandemic . Another multi-ethnic study on a different subject (terrorism) showed that worry and voidance behaviours were more common among minority groups, suggesting that this effect may be due to shared perceptions of vulnerability or low levels of control  but further research is required to determine the actual causes for this phenomenon during epidemics. Overall efforts at increasing positive behaviours should therefore be rolled out to the entire population, with special focus on the ethnic majority.
We found that age, sex, and housing-type (as a proxy of socio-economic status) did not predict knowledge, attitudes or practices. However, the vast majority (> 80%) of our participants were from the 19-23 age group due to the inherent nature of the military and our study was not structured to detect any differences due to extremes of age. In another pandemic study in the United Kingdom, younger age was found to have greater uptake of recommended behaviors but not for sex and household income . However, another study on behavioral changes during SARS found that the older age had an increased beneficial effect on behavioral change but not sex . This shows the differences in behaviors in different settings and towards different threats. Future studies need to be performed in different age groups in specific settings to determine the actual platforms for intervention.
The possible lack of representativeness of a military cohort to the general population is an inherent limitation of this study, especially for the overall age structure. However, it does represent the behaviors of an important age group for the 2009 influenza pandemic, which affects mostly children and young adults. The questionnaire was also administered over a period of time and individuals' responses may have changed across time as they are exposed to different messages across time, include messages highlighting the pandemic's mild nature. We attempted to reduce this by starting the survey after the pandemic's peak and concluding it before the epidemic subsided. The response rate of 34.8% may also be of concern, but the study was sufficiently powered for all groups except influenza cases which numbers were smaller. Interestingly, the response rates among cases/contacts was high, and lower among healthcare workers, which may itself suggest behavioral differences which should be further studied. Given the anonymous nature of the survey, we were not able to obtain any data about non-responders. Finally, our study was a cross-sectional survey and may not have been able to assess the true association between knowledge, attitudes and practices, and future cohort studies should be considered to validate the findings.
Knowledge is a significant influence on attitudes and practices in a pandemic, and personal experience influences practice behaviors. Efforts should be targeted at inculcating relevant knowledge and educating the general population to improve practices in the current pandemic, as well as for future epidemics.
The authors declare that they have no competing interests.
JY, VJL and PCT conceived the study, collected the data, performed the analysis, and wrote the manuscript together. TYY collected the data and participated in the manuscript writing. TPN performed the analysis and participated in the manuscript writing. All authors have read and approved the final manuscript and the manuscript is currently not submitted for publication elsewhere.
The pre-publication history for this paper can be accessed here:
We acknowledge the invaluable assistance provided by Joseph Kang, Douglas Wong, Edmund de Silva and Vasanth from Healthcare Branch for their help in collecting the data for the study
Role of Funding Source
This study was part of a Singapore Ministry of Defence study and no additional funding was required.