Psycho-social systems are concrete entities or groups whose members act in relation to each other, such as families, religious organizations, and political parties (
Bunge 2004). Social processes in addiction are investigated by examining social categories such as networks, groups, organizations and subcultures that alone cannot be explained by neurobiology. Addiction consists of interacting biological and psychosocial mechanisms because the mechanism (e.g., the behaviour) contributing to addiction involves action within a social system. The larger societal structure either restricts or enhances interactions between agents in a social system (
Bunge 1997). Such actions require explanations at both the systemic and individual levels.
Every learned action, whether pro-social or anti-social, may be prompted by social conditions such as a lack of resources, conflict, social norms, peer pressure, an underlying drive (e.g., hunger, sex, craving), or a combination of these factors (
Bunge 1997). Addiction-related behaviours affect the health of both individuals and communities, either protectively or harmfully. The behaviours influence the extent an individual is able to mobilize and access resources to achieve goals and adapt to adverse situations (
Raphael 2004). For example, an individual’s socioeconomic status is correlated with increased negative consequences from substance use, such as increased sharing of used injecting equipment and higher prevalence rates of Human Immunodeficiency Virus (HIV) and hepatitis C (
Strike, Myers, and Millson 2004).
There are several processes that actively contribute to substance use with inputs and outputs on biological and psycho-social levels. One example is drug craving that may be experienced as strong, intense urges for immediate gratification that may impair rational thought about future planning (
Elster and Skog 1999). Cravings can be cue-elicited by environmental stimuli (
Childress, Mozely, McElgin et al. 1999;
Loewenstein 2000), and continued exposures to environmental stimuli may instigate a perpetual cycle of cravings and possibly irreversible brain changes that can occur long after an individual has become abstinent. Factors such as drug availability within the environment can increase craving and consequently the vulnerability for relapse (
Weiss 2005). Recent research has suggested that enriched environments produce long-term neural modifications that decrease neural sensitivity to morphine-induced reward (
Xu, Hou, Gao, He, and Zhang 2007). Accordingly, the social environment can increase the frequency of cravings, which may contribute to increased drug consumption, and thus increase the probability that affected individuals will participate in a series of habituated behaviours that facilitate using (
Levy 2007b).
Rates of substance use and dependence vary across, and even within, cultural and social groups (
Wallace 1999;
Wallace, Bachman, O’Malley et al. 2002). Factors such as availability and peer modeling account for the inter- and intra-group disparities (
Thomas 2007). These factors may indicate a certain level of group risk for problematic substance use, but cannot verify either the likelihood of substance use occurring within the group or which individuals within the group are more likely to be affected. These factors are not inherent in the composition of the social structure, are neither stable nor persistent, but are governed by the social values and norms of that social system or group (
Bunge 2003).
Social norms regulate behaviour and may act as informal mechanisms of social control. Social groups construct norms that affect individual behaviour, prevalence, and substance use patterns. Group membership in which substance use is socially acceptable, encouraged, or perhaps coerced is significantly associated with patterns of use (
Lauer and Lauer 2002). Group norms around social acceptance of substance use dictate variance in consumption rates among diverse ethnic and cultural groups (
Caetano and Clark 1998). It is these systemic features that give individuals, in part, motives for action.
Both social norms and laws influence attitudes, perceptions, and beliefs of the effects of substances and considerably affect consumption rates (
Babor, Caetano, Casswell et al. 2003;
Hawkins, Catalano, and Miller 1992). Proponents of a ‘war on drugs’, for example, believe that laws and policies that are lenient towards substance use are linked with greater prevalence of use and criminal activity. However, research findings have not confirmed this claim. In one study comparing cannabis use in San Francisco (where cannabis is criminalized) and Amsterdam (de facto decriminalization), there was no evidence to support claims that criminalization laws reduce use or that decriminalization increases use. In fact, San Francisco reported a higher cannabis use rate than Amsterdam (
Reinarman, Cohen and Kaal 2004).
Shifts in norms and laws can propel changes in behaviours associated with substance use and the prevalence of substance misuse (
Hawkins et al. 1992). An example of a profound shift that has occurred since the latter part of the 20th century is tobacco use and a dramatic decline in smoking rates (
Health Canada 2007). Progress in the understanding of the pharmacokinetics and pharmacodynamics of nicotine addiction has led to interventions that have helped many individuals curb smoking behaviour. However, the full understanding of these normative shifts includes not just the development of medical interventions for smoking cessation, but also the powerful social and public health efforts to destabilize smoking behaviour. Therefore, smoking has become less acceptable as a normative method of social interaction.