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From:
Published online 2010 June 29. doi: 10.1371/journal.pone.0011365

Table 4

Adjusted relative risk (RR) and 95% confidence intervals (CI) for the association between media use and tobacco use among men and women in the 2005–2006 National Family Health Survey.
Women SmokingMen SmokingWomen Tobacco ChewingMen Tobacco Chewing
RR95% CIRR95% CIRR95% CIRR95% CI
Newspaper use
Never (reference)1111
Occasionally0·620·40–0·981·020·97–1·070·970·88–1.081·000·96–1·05
Weekly0·730·38–1·391·030·97–1·080·900·79–1·020·980·94–1·03
Daily0·800·44–1·461·000·95–1·060·820·70–0·960·980·93–1·03
Radio use
Never (reference)1111
Occasionally0·720·57–0·891·020·98–1·061·060·99–1·141·061·02–1·10
Weekly0·760·58–0·981·051·00–1·091·070·98–1·171·061·02–1·11
Daily1·110·87–1·411·030·99–1·081·151·05–1·261.020·98–1·06
Television use
Never (reference)1111
Occasionally1·190·95–1·481·061·02–1·121·091·00–1·181·091·04–1·14
Weekly1·090·85–1·381·111·06–1·161·161·07–1·261·111·05–1.16
Daily0·890·68–1·161·111·06–1·171·161·07–1·271·121·07–1·18
Movie use
Less than once per month (reference)1111
At least once a month1·551·04–2·311·171·12–1·231·040·90–1·211·151·11–1·20
Note: Results are mutually adjusted for the other media use variables as well as wealth, education, caste, occupation, location, religion, age, marital status, and state.