Energy drinks, which often contain guaraná, have emerged as a boom sector in the global soda industry. The fact that the boom in guaraná-containing drinks has not spurred much increase in the area devoted to the crop is one indication that beverage manufacturers are being quite parsimonious in the amount of guaraná they are using in their products. The state of Amazonas in Brazil typically produces only 700–800 tons of guaraná seeds a year with little noticeable upward trend. The Brazilian Amazon is responsible for roughly a third of the guaraná produced in Brazil, so national production is less than three thousand tons of dried guaraná seed a year. The globalization of guaraná beverages is thus not benefiting the Amazon much as has happened in the past with other booms, such as rubber extraction in the late 19th century and early 20th century.
Dozens of new energy drinks containing guaraná are reaching the shelves of supermarkets, gas stations and convenience stores every year. Both multinational corporations and small, independent companies have ventured into the fray. Many of the names given the guaraná-containing beverages evoke energy. Indeed, the label on one drink claims that for indigenous peoples guaraná ‘was a primal source of energy from the Amazon jungle’.
The formula of energy drinks with guaraná varies between product lines and even over time with the same product name, but usually contains one or more of the following plants: gingko biloba, ginseng, maté, Echinacea (taken by some in the belief that it prevents or reduces the severity of colds) and yohimbe (Pausinystalia yohimba Pierre ex Baille). Other ingredients range from bee pollen to fruit juices, arginine (a non-essential amino acid that allegedly boosts the immune system and promotes muscle growth), zinc and creatine (a dietary supplement taken by some to increase muscle mass).