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If it's not accompanied by some kind of action, talk is just another four-letter word.
That's the view of C3: Colorectal Cancer Coalition. The call to action is part of the vision, the mission, and the day-to-day operations.
Why is action so important? Action creates awareness. Awareness creates advocates. Advocates are powerful. Getting the facts about colorectal cancer into the public and Congress is the way to increase the funding that fuels the work that needs to be done.
Breast cancer advocates learned this decades ago. Their accomplishments are striking and vividly illustrate the work that needs to be done by a growing cadre of colorectal cancer advocates. In the battle to require insurance coverage of screening and treatment and for more dollars for research, colorectal cancer lags far behind breast cancer, even though more people die from colorectal cancer each year than from breast cancer.
C3 is not the only colorectal cancer group in existence. But it is the one that resolves, above all else, to keep the ball rolling.
That means constantly finding new ways to create awareness of issues and to get help to the people who need it.
C3 programs attack those challenges from a variety of fronts.