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Logo of injprevInjury PreventionVisit this articleVisit this journalSubmit a manuscriptReceive email alertsContact usBMJ
Inj Prev. 2007 October; 13(5): 294.
PMCID: PMC2610601

Advert startles public safety officials. Spa's invitation is bad suggestion for drivers

A billboard advertisement intended to prompt visions of pampered relaxation, has provoked displeasure on the part of public safety officials in Lee County, Florida. The words “unfasten your seat belt” grace the top of the ad. A towel‐draped, partial torso is to the left of that script, with the name of the advertiser. The officials say the invitation to unbuckle runs counter to efforts to promote traffic safety in the county and decried the ad's placement at one of the county's busiest intersections. “It contradicts everything that we've been preaching so far as people wearing their seat belts and not unfastening them,” said David Kainrad, administrative manager for Lee County emergency medical services and a member of the county's injury prevention coalition.

News‐Press, 16 June 2007. Contributed by Barry Pless.

Editor's note: we asked Hyatt for permission to print the picture of the bill board but this was refused.

Articles from Injury Prevention are provided here courtesy of BMJ Publishing Group