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Inj Prev. 2007 August; 13(4): 263.
PMCID: PMC2598352

Greece puts brakes on its racy billboards

According to Greek authorities, up to 10% of traffic crashes are caused by drivers distracted by billboards, and the nation's courts are trying to do something about it. Giant billboards that feature nude or scantily‐clad models, and others that are designed to look like official road signs distract and confuse drivers. Billboards commonly block road signs and traffic lights, and many are illegal, resulting from bribes by advertising agencies to planning authorities. An estimated 15 000 illegal billboards can be found in the Athens area alone. Athanasios Tsokos, an Athens lawyer, is suing the country for the death of his son in a crash allegedly caused by a provocative roadside advertisement. Earlier this year, an Athens court upheld Tsokos' claim that the Greek government was obliged to keep the road sides clear of illegal signs. Local councils are being ordered to enforce the law curtailing billboards. Motorways in Greece are becoming safer, ostensibly because the country's drivers are taking care of their many new cars, but it is believed that the opening of new roads has invited more illegal billboards.

From The Times (London, UK). Contributed by Anara Guard.

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