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BMJ. Jul 29, 1995; 311(7000): 299–302.
PMCID: PMC2550365
Qualitative research. Introducing focus groups.
J. Kitzinger
Department of Sociology, University of Glasgow.
Abstract
This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.
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