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Logo of jroyalcgpracBJGP at RCGPBJGP at PubMed CentralJ R Coll Gen Pract at PubMed CentralRCGP homepage
J R Coll Gen Pract. 1978 September; 28(194): 538–541.
PMCID: PMC2158829

Drug advertising and prescribing


A study of the amount of drug advertisements received by general practitioners and the amount of the drugs practitioners prescribed showed a strong correlation of 0·80. Analysis suggests that a straight line graphic relationship provides the best fit for the results obtained.

Further analysis of the quantity of advertising in relation to the amount of prescribing revealed two groups of drugs: those which were relatively more and those which were relatively less often advertised in proportion to the number of prescriptions issued for them.

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  • Sönksen PH, Judd SL, Lowy C. Home monitoring of blood-glucose. Method for improving diabetic control. Lancet. 1978 Apr 8;1(8067):729–732. [PubMed]

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