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This study was conducted to determine job availability for athletic trainers in school and/or clinic settings in western Kansas, western Nebraska, western Oklahoma, and eastern Colorado. A survey was sent to 109 physical therapy (PT) clinics and 194 public schools to determine the major factors associated with job marketability. Of the 194 questionnaires mailed to the public schools, 119 were returned for a 61% response rate. Of the 109 questionnaires mailed to PT clinics, 57 were returned for a 52% response rate. Very few school districts (13%) hired their own trainer due to financial restrictions; therefore, the National Athletic Trainers' Association (NATA) athletic trainer would increase his/her likelihood of being hired if he/she was also teacher-certified. Most of the clinics responding would hire an NATA-certified athletic trainer if that individual was also licensed as a physical therapist, whereby, the trainer without PT licensure could be used for outreach programs for the local high schools. Essential factors identified by both the public school and clinic personnel for increasing the marketability of athletic trainers were: 1) NATA certification, 2) acquisition of an additional certification such as a teaching endorsement or a PT degree, and 3) willingness to provide services jointly to the schools and/or clinic with either being the primary hiring agent.