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J R Soc Med. 1997 February; 90(2): 62–63.
PMCID: PMC1296138

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Selected References

These references are in PubMed. This may not be the complete list of references from this article.
  • Scott DK, Ferner RE. 'The strategy of desire' and rational prescribing. Br J Clin Pharmacol. 1994 Mar;37(3):217–219. [PMC free article] [PubMed]
  • Ferner RE, Scott DK. Whatalotwegot--the messages in drug advertisements. BMJ. 1994 Dec 24;309(6970):1734–1736. [PMC free article] [PubMed]

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