Search tips
Search criteria 


Logo of jabaJournal of Applied Behavior Analysis Web SiteSubscriber LoginJournal of the Experimental Analysis of Behavior Web SiteSubscription InformationInformation for AuthorsJournal of Applied Behavior Analysis Web SiteJournal of Applied Behavior Analysis Web Site
J Appl Behav Anal. 1991 Spring; 24(1): 95–105.
PMCID: PMC1279551

Altering shoppers' supermarket purchases to fit nutritional guidelines: An interactive information system


This study reports the results of one effort to help supermarket shoppers alter food purchases to make purchases (and meals) that are lower in fat and higher in fiber. A prototype interactive information system using instructional video programs, feedback on purchases with specific goals for change, weekly programs, and the ability to track user interactions and intended purchases was evaluated. The major dependent measure was users' actual food purchases as derived from participants' highly detailed supermarket receipts. After a 5- to 7-week baseline phase, participants were randomly assigned to an experimental or control condition for the 7- to 8-week intervention phase. A follow-up phase began 5 to 8 weeks after participants completed the intervention and discontinued use of the system. The results indicated that experimental participants, when compared to control participants, decreased high fat purchases and increased high fiber purchases during intervention, with evidence for some maintenance of effect in follow-up. Plans for increasing the use and impact of the system are discussed.

Full text

Full text is available as a scanned copy of the original print version. Get a printable copy (PDF file) of the complete article (1.8M), or click on a page image below to browse page by page. Links to PubMed are also available for Selected References.

Images in this article

Click on the image to see a larger version.

Selected References

These references are in PubMed. This may not be the complete list of references from this article.
  • Greene BF, Rouse M, Green RB, Clay C. Behavior analysis in consumer affairs: Retail and consumer response to publicizing food price information. J Appl Behav Anal. 1984 Spring;17(1):3–21. [PMC free article] [PubMed]
  • Greenwald P, Sondik E, Lynch BS. Diet and chemoprevention in NCI's research strategy to achieve national cancer control objectives. Annu Rev Public Health. 1986;7:267–291. [PubMed]
  • Janz NK, Becker MH. The Health Belief Model: a decade later. Health Educ Q. 1984 Spring;11(1):1–47. [PubMed]
  • Mayer JA, Dubbert PM, Elder JP. Promoting nutrition at the point of choice: a review. Health Educ Q. 1989 Spring;16(1):31–43. [PubMed]
  • Patterson BH, Block G. Food choices and the cancer guidelines. Am J Public Health. 1988 Mar;78(3):282–286. [PubMed]
  • Taylor SE. Health psychology. The science and the field. Am Psychol. 1990 Jan;45(1):40–50. [PubMed]

Articles from Journal of Applied Behavior Analysis are provided here courtesy of Society for the Experimental Analysis of Behavior