We identified 18 reviews that met the inclusion criteria. They were categorised as focusing on broad strategies (such as the dissemination and implementation of guidelines
5,6,9–11), continuing medical education,
12,13 particular strategies (such as audit and feedback,
14,15 computerised decision support systems,
16,17 or multifaceted interventions
18), particular target groups (for example, nurses
19 or primary healthcare professionals
20), and particular problem areas or types of behaviour (for example, diagnostic testing,
15 prescribing,
21 or aspects of preventive care
15,22–25). Most primary studies were included in more than one review, and some reviewers published more than one review. No systematic reviews published before 1988 were identified. None of the reviews explicitly addressed the cost effectiveness of different strategies for effecting changes in behaviour.
There was a lack of a common approach adopted between the reviews in how interventions and potentially confounding factors were categorised. The inclusion criteria and methods used in these reviews varied considerably. Interventions were frequently classed differently in the different systematic reviews.
Common methodological problems included the failure to adequately report criteria for selecting studies included in the review, the failure to avoid bias in the selection of studies, the failure to adequately report criteria used to assess validity, and the failure to apply criteria to assess the validity of the selected studies. Overall, 42% (68/162) of criteria were reported as having been done, 49% (80/162) as having been partially done, and 9% (14/162) as not having been done. The mean summary score was 4.13 (range 2 to 6, median 3.75, mode 3).
Encouragingly, reviews published more recently seemed to be of better quality. For studies published between 1988 and 1991 (n=6) only 20% (11/54) of criteria were scored as having been done (mean summary score 3.0); for reviews published after 1991 (n=12) 52% (56/108) of criteria were scored as having been done (mean summary score 4.7).

Five reviews attempted formal meta-analyses of the results of the studies identified.
12,17,19,23,25 The appropriateness of meta-analysis in three of these reviews is uncertain,
12,17,19 and the reviews should be considered exploratory at best, given the broad focus and heterogeneity of the studies included in the reviews with respect to the types of interventions, targeted behaviours, contextual factors, and other research factors.
2 A number of consistent themes were identified by the systematic reviews (box). (Further details about the systematic reviews are available on the
BMJ’s website.) Most of the reviews identified modest improvements in performance after interventions. However, the passive dissemination of information was generally ineffective in altering practices no matter how important the issue or how valid the assessment methods.
5,9,11,13,21,26 The use of computerised decision support systems has led to improvements in the performance of doctors in terms of decisions on drug dosage, the provision of preventive care, and the general clinical management of patients, but not in diagnosis.
16 Educational outreach visits have resulted in improvements in prescribing decisions in North America.
5,13 Patient mediated interventions also seem to improve the provision of preventive care in North America (where baseline performance is often very low).
13 Multifaceted interventions (that is, a combination of methods that includes two or more interventions such as participation in audit and a local consensus process) seem to be more effective than single interventions.
13,18 There is insufficient evidence to assess the effectiveness of some interventions—for example the identification and recruitment of local opinion leaders (practitioners nominated by their colleagues as influential).
5 Interventions to promote behavioural change among health professionals
Consistently effective interventions
- Educational outreach visits (for prescribing in North America)
- Reminders (manual or computerised)
- Multifaceted interventions (a combination that includes two or more of the following: audit and feedback, reminders, local consensus processes, or marketing)
- Interactive educational meetings (participation of healthcare providers in workshops that include discussion or practice)
Interventions of variable effectiveness
- Audit and feedback (or any summary of clinical performance)
- The use of local opinion leaders (practitioners identified by their colleagues as influential)
- Local consensus processes (inclusion of participating practitioners in discussions to ensure that they agree that the chosen clinical problem is important and the approach to managing the problem is appropriate)
- Patient mediated interventions (any intervention aimed at changing the performance of healthcare providers for which specific information was sought from or given to patients)
Interventions that have little or no effect
- Educational materials (distribution of recommendations for clinical care, including clinical practice guidelines, audiovisual materials, and electronic publications)
- Didactic educational meetings (such as lectures)
Few reviews attempted explicitly to link their findings to theories of behavioural change. The difficulties associated with linking findings and theories are illustrated in the review by Davis et al, who found that the results of their overview supported several different theories of behavioural change.
13 Availability and quality of primary studies
This overview also allows the opportunity to estimate the availability and quality of primary research in the areas of dissemination and implementation. Identification of published studies on behavioural change is difficult because they are poorly indexed and scattered across generalist and specialist journals. Nevertheless, two reviews provided an indication of the extent of research in this area. Oxman et al identified 102 randomised or quasirandomised controlled trials involving 160 comparisons of interventions to improve professional practice.
11 The
Effective Health Care bulletin on implementing clinical guidelines identified 91 rigorous studies (including 63 randomised or quasirandomised controlled trials and 28 controlled before and after studies or time series analyses).
5 Even though the studies included in these two reviews fulfilled the minimum inclusion criteria, some are methodologically flawed and have potentially major threats to their validity. Many studies randomised health professionals or groups of professionals (cluster randomisation) but analysed the results by patient, thus resulting in a possible overestimation of the significance of the observed effects (unit of analysis error).
27 Given the small to moderate size of the observed effects this could lead to false conclusions about the significance of the effectiveness of interventions in both meta-analyses and qualitative analyses. Few studies attempted to undertake any form of economic analysis.
Given the importance of implementing the results of sound research and the problems of generalisability across different healthcare settings, there are relatively few studies of individual interventions to effect behavioural change. The review by Oxman et al identified studies involving 12 comparisons of educational materials, 17 of conferences, four of outreach visits, six of local opinion leaders, 10 of patient mediated interventions, 33 of audit and feedback, 53 of reminders, two of marketing, eight of local consensus processes, and 15 of multifaceted interventions.
11 Few studies compared the relative effectiveness of different strategies; only 22 out of 91 studies reviewed in the
Effective Health Care bulletin allowed comparisons of different strategies.
5 A further limitation of the evidence about different types of interventions is that the research is often conducted by limited numbers of researchers in specific settings. The generalisability of these findings to other settings is uncertain, especially because of the marked differences in undergraduate and postgraduate education, the organisation of healthcare systems, potential systemic incentives and barriers to change, and societal values and cultures. Most of the studies reviewed were conducted in North America; only 14 of the 91 studies reviewed in the
Effective Health Care bulletin had been conducted in Europe.
5